Business success comes down to whether profitability can be sustained, which is why building and maintaining relationships with your customers is crucial. To help with this, business owners are implementing customer relationship management (CRM) systems.

If you’re making or receiving Voice over Internet Protocol (VoIP) calls, you may gather a lot of valuable data without knowing it. Whether you’re still getting accustomed to your new telephone system, or you’re simply unaware of your VoIP data, here are five things you can do to benefit from it.